Trap of TRPs : Data of Just A Select Few Households Are Extrapolated To Entire Nation ?
Published On: 21 May 2019
TRP/BARC ratings for Week 19 (May 4-May 10, 2019) are out. yet again the same old daily soaps have topped the list, ones that are terribly made fun of on social media, the ones no one says proudly that He/She watches (at least in metro culture) and yet they top the list. Ever Wondered how TRP is calculated and why is it trusted despite the flaws?... Read more