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"We are following Rishab Shetty's 'Kantara'': Vishwak Sen of 'Gaami'

Published On: 07 March 2024 | Tollywood | By:

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Vishwak Sen is gearing up for the release of his upcoming film, 'Gaami,' directed by Vidhyadhar, which is scheduled to hit theaters on March 8. As part of the promotional activities leading up to the release, Vishwak has shared insights into the film's distribution strategy, particularly regarding its language release.

In a recent statement, Vishwak revealed that 'Gaami' will not opt for a multi-lingual release initially. Instead, they are following a similar approach to the one employed by Rishab Shetty for the box-office hit film 'Kantara.' Vishwak emphasized that they want the audience to determine whether the film should be made available in other languages or not.

Drawing inspiration from the success story of 'Kantara,' which initially had a regional release but later expanded to multiple languages due to its popularity, Vishwak sees this method as a favorable approach. He acknowledged that wide releases in multiple languages can bring added pressure and scheduling challenges. By focusing on resonating with the Telugu audience first, Vishwak believes that the success of 'Gaami' in its original language will pave the way for potential releases in other languages.

In essence, Vishwak Sen's strategy for 'Gaami' prioritizes connecting with the local audience first before considering expansion into other markets, reflecting a prudent and audience-centric approach to film distribution.

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