Vijay Deverakonda-Samantha starrer "Kushi" is all set to be released on September 1st

The movie has successfully completed its censor formalities and has been granted a U/A certification. Interestingly, "Kushi" has a runtime of 2 hours and 45 minutes, which is relatively longer for a love drama genre. This longer runtime can potentially pose challenges, such as maintaining the audience's engagement throughout the film and minimizing opportunities for distractions like toilet or cigarette breaks.

However, director Siva Nirvana seems to be taking a calculated risk by opting for this extended runtime. Siva Nirvana has a history of crafting successful love dramas, and this decision might reflect his confidence in his storytelling abilities. It's possible that he has carefully structured the narrative to hold the audience's attention, even with a longer runtime.

In an era where many filmmakers are leaning towards shorter runtimes, Siva Nirvana's choice of a slightly longer duration could be a unique selling point for "Kushi." The film's success will ultimately depend on how effectively it captures the audience's emotions and maintains their engagement from start to finish.

"Kushi" is set to be released on September 1st, and Vijay Deverakonda is actively participating in promotional events to create anticipation among the audience. The film's outcome at the box office will reveal how well this calculated risk pays off and whether the longer runtime proves to be a strength or a potential drawback.