Duniya Vijay busy working on his upcoming directorial 'Bheema'

The film has been generating a lot of attention, with the actor teasing a "psych announcement soon." When asked about this announcement, Vijay playfully explained that the word "psych" is currently trending, especially among young people, and he believes it's a fitting way to capture attention and stay on-trend. He also mentioned that "trending" is a big term nowadays.

Additionally, for the upcoming Ganesh Chaturthi festival, Vijay plans to unveil a song from the film called "Bad Boys on The Street." He hinted that fans will get to see more of what he has to say when the song is released, and until then, they will have to wait and watch for this "psych song."

It seems like Duniya Vijay is using contemporary trends and buzzwords to promote his upcoming project and engage with his fans.