Varun Dhawan's new commercial is popular with consumers

Saket Todi (Executive Director, Lux Industries) said, "Lux Cozy has a distinctive pedigree of innovation, be it in the product launches or brand-building initiatives. Our new commercial was conceptualised to target young consumers as it has a distinctive youth appeal".

The commercial has been launched in major news and entertainment channels and positive reviews have been received from consumers on social media.

The brand's communication has evolved over the years, in sync with evolving consumer taste and preferences from yeh aaram ka maamla hai to suno toh apne dil ki ek dum cozi. It is one of the fastest-growing brands in the Lux Industries bouquet, besides brands such as Lyra, Onn, and One 8