Netflix Implements Account Sharing Fees in Over 100 Countries: Love No Longer Includes Password Sharing

Starting this week, Netflix has begun sending emails to customers in 103 countries and territories, including major markets like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil. These emails explicitly emphasize that a Netflix account should only be used within a single household.

However, subscribers now have the opportunity to add an additional member outside of their residence by paying an extra fee. In the United States, this fee amounts to $8 (Rs 660) per month.

To ensure a smooth transition, Netflix allows members to transfer a person's profile, enabling them to retain their viewing history and personalized recommendations. These measures are part of Netflix's ongoing experimentation with different approaches and policies to tackle account sharing, which is estimated to involve over 100 million households worldwide. As of March, Netflix reported a global customer base of 232.5 million paying subscribers.

While Netflix's password crackdown has not yet been implemented in the Indian market, it is expected to be introduced in the near future.