Extraction’s 9 cr households viewership translates to Rs 6100 cr box office

Filmmakers and producers of Extraction, Joe and Anthony Russo have reacted to Netflix’s projections that the film will be watched by 90 million households in the first month of release, breaking records for the streaming service.

Joe, who also wrote the script, told Collider, “It’s interesting, they don’t do a lot of projects. They’re very guarded with their information, which is a good thing because you don’t set expectations up and then not hit them. So I’m happy with that as a filmmaker there’s not a lot of tracking to either get your hopes up or dash your hopes. It just performs and then you find out how it’s performing.” 

Translating the viewership figures to a hypothetical box office haul, Joe added, “When you think about the number of people and if you were to compare that to a box-office release, then that’s the equivalent of a movie making over a billion dollars in the market like that. But that’s a significant impression on an audience.”

According to a recent Forbes report, Extraction could be summer 2020’s only blockbuster, thanks to the global shutdown of movie theatres because of the coronavirus pandemic. It outperformed other Netflix originals such as Michael Bay’s 6 Underground (83 million), Sandra Bullock’s Bird Box (80 million), the first season of Henry Cavill’s The Witcher (76 million) and the Adam Sandler/Jennifer Aniston romantic comedy Murder Mystery (73 million).