Each Oscar nominee gets a swag bag worth Rs 1 cr
All the nominees in the 2023 Oscar get a swag bag whether they win the Academy honours or not. The bag has a diverse array of goodies varying from small businesses to world-renowned brands.
A Los Angels based marketing company Distinctive Assets has been distributing gift bags to Oscar nominees since 2002 but is unaffiliated with the Academy.
The 'Everyone wins' gift bags are estimated to be worth a whopping $1,26,000 this year.
This year the bag has over 60 items and is filled with several beauty and lifestyle gifts, it has tickets for luxury vacations that include a $40,000 getaway to a Canadian estate named 'The Lifestyle'. It also includes a stay for eight people including friends and relatives in an Italian lighthouse.
It may be noted that the 2020 gift bag is rated as the most expensive and is estimated at $225,000. The gifts included a 24K gold Royal Charka bath bomb, a 24K gold vape pen from Hollowtips and a $20,000 one year membership to a matchmaking service.
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