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Bad Gal Riri (Rihanna) will be the first woman of color to run an LVMH brand


Published On: 23 May 2019 | Hollywood | By:


She is one of the most influential Pop icon. She is a singer, an actress, a businesswoman, fashion guru and now she is the face of the partnership between Fenty Beauty and LVMH.

Bad Gal Riri (Rihanna) will be the first woman of color to run an LVMH brand

Rihanna and LVMH are partnering to launch Fenty Maison, a ready-to-wear, shoes, and accessories label which will be released for the spring collection.

Fenty Beauty is a cosmetics brand launched in September 2017 by singer Rihanna, the brand is popular for its broad inclusivity across skin tones and gender. LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris.

"Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits," Rihanna said in a statement. She further added, "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."

She shared her big launch news with her twitterati followers as well and expressed her deep gratitude towards LVMH for this opportunity... "big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @lvmh," she tweeted.


"Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader," said LVMH CEO Bernard Arnault in a statement to NYT and BoF.  "She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success."


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