Amul gives a tribute to Vegan Joaquin Phoenix for winning Oscar and gets slammed by PETA.

People for the Ethical Treatment of Animals (PETA) India has slammed dairy company Amul for a tribute ad to Hollywood star Joaquin Phoenix and his Oscar-winning title role in the film Joker. Oscar-winner Phoenix made a moving acceptance speech on Monday where he spoke of the importance of animal rights and against dairy cruelty.

"I think we've become very disconnected from the natural world. Many of us are guilty of an egocentric world view, and we believe that we're the center of the universe. We go into the natural world and we plunder it for its resources. We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable," Phoenix said in his Oscar speech.

Amul then came out with an ad, where the iconic Amul girl is seen feeding butter to the actor, who follows a vegan diet, on the stage. 

The joke's on you @Amul_Coop

In his #Oscar speech, #JoaquinPhoenix spoke against dairy cruelty. https://t.co/lmJPialU9g

Do the cows a favour and switch to making soya, almond, oat or other plant milk. https://t.co/vdjqXk9hxl

— PETA India (@PetaIndia) February 11, 2020

PETA India has slammed Amul by taking to Twitter stating: "The joke's on you @Amul_Coop! In his #Oscar speech, #JoaquinPhoenix spoke against dairy cruelty. Do the cows a favour and switch to making soya, almond, oat or other plant milk," a tweet from the official handle of PETA India read.