Ricky Kej to be the ‘Face of Earth Hour India 2023’

Earth Hour every year seeks to inspire and remind people of the power that we have to make a positive impact on our planet – our one shared home. This year, Earth Hour is being reimagined to create the ‘Biggest Hour for Earth’. Three-time Grammy Award winner Ricky Kej will drive the campaign as the ‘Face of Earth Hour India 2023’. Ricky, with support from WWF-India, highlights the need for more people, more than ever, to join in with Earth Hour 2023 and provide 60 minutes of global unity in support and celebration of our planet.

Sharing his views and aspirations as the campaign ambassador, the musician said, “We can together revitalise the power of the hour for a nature positive world and inspire and mobilise the collective consciousness of the entire world to give back to the people and planet. As landmarks and homes across the globe take part in Earth Hour's iconic switch-off, I request everyone to 'switch off' themselves by taking a break from their routine and everyday distractions and spend 60 minutes doing something positive for our planet and nature around us.”

On March 25 at 8.30 pm, WWF's Earth Hour will mobilise people around the world to give an hour for Earth as part of their efforts to create the ‘Biggest Hour for Earth’. Reportedly, supporters from over 190 countries and territories will be a part of WWF's efforts to turn a single Earth Hour into thousands and millions of hours of action and awareness.